Winona Design Internship
Understanding Our Audience
Pain Points
- Silence around menopause: Women often feel isolated, uninformed, or ignored by traditional healthcare systems.
- Symptoms dismissed or misunderstood: Many providers minimize the severity of menopause-related symptoms.
- Embarrassment or denial: Women may not be ready to acknowledge they're in menopause, making outreach tricky.
- Lack of trusted treatment: Skepticism around hormone therapy and confusion due to outdated studies or misinformation.
Target Audience
Women 35–59, especially those who:
- Are entering or in the menopause transition (including perimenopause)
- Are proactive about their health, but feel underserved
- Prefer private and accessible solutions
- Are seeking symptom relief without stigma
- Value education, trust, and clear communication from providers
Common Symptoms
- Hot flashes & night sweats
- Mood swings, anxiety, depression
- Fatigue & brain fog
- Sleep disturbances
- Vaginal dryness & low libido
- Weight gain & slowed metabolism
- Skin dryness & loss of elasticity
Winona Design Internship
Out of The Fog Campaign
Winona Design Internship
Let's Talk About It Campaign
Winona Design Internship
Campaigns
Problem
Menopause still lives in the shadows. Even though it affects half the population, menopause is rarely talked about which leaves many women to navigate it alone. Misinformation and stigma, combined with a lack of real support, make it harder for women to find the relief they deserve.
Needs
Advertising for Winona has to be carefully thought out: acknowledging symptoms without shame, offering real solutions without overpromising. Many women aren’t ready to talk openly about menopause or admit they’re in it. That’s why our messaging is empathetic and focused on real, personalized care.
Winona Design Internship
Winona Design Internship
Final Designs
These final designs from the campaigns helped me understand what ads would reach certain women who need Winona the most. I learned a lot about different forms of social media ads and how to incorporate certain elements into my designs. Enjoy!